For the 2019 Anniversary Edition, the cover featured the King himself. The design took on a biographical theme, highlighting defining moments from his life and career through a dry-brush aesthetic that was carried across the standard and global editions. The campaign’s launch film honored Lebron's legacy while daring fans to rise up and take their shot at the crown.

Come at The King, Directed by: The Malloys

How Could They Have Known, Directed by: Angus Wall